Company Profile
Security Masters was incorporated on 3rd March 2000. We have been serving this industry for about 21 years so far. We are affiliated with SecureGuard and TCC .
During these years, we have served many clients with differing needs and requirement. Thus, we have a deep understanding in regards to manpower situation and operational strategy. We are also members in several organisations. The organisations are: Union of Security Company (USE), Associate of Certified Security Agency (ACSA), Security Association of Singapore (SAS) and Asia Pacific Security Association (APSA).
When our clients engage our services, we will be glad to offer advices and help improve our clients’ infrastructure. At Security Masters, we always try our best to meet the requirements our clients have set for us. Whether you are a new customer, or an existing customer, we will always be happy to have the opportunity to work with you. If you wish to find out more information about our company, feel free to flip through the e-Brochure provided below.
How do we
Keep your premise secure.
Our services focuses not only on physical security but include total security solutions.
We ensure that our client’s physically security meet the requirements of both the read team and blue team. The red team stand for testing your preparedness and response through exercises such as survey and audit. On the other hand, the blue team stand for reinforcing and building resilience. Some of our services like video analytic and customised training cover the blue team.
By making sure that our client’s security met requirements of both team, we can be sure that that our client’s physical security is secured to the best of our capability, as we had covered all possible methods to increase the premise security.
How do we
Keep your premise safe effectively.
When we enter the premise to improve on the physical security of the location, we will always apply the WSH measures.
In WSH, we will first start out with physically removing the hazard, and slowly work our way down. By doing so, we can ensure that our client’s workplace is safe and secure.
Fire Safety Inspections and checks are conducted daily, thus when an unexpected emergency break out, such as a fire outbreak, we believe that our services would have help facilitate response plan as there should be less obstructs and hazards along the escape plan while evacuating.
Our Vision
To be Singapore’s Preferred Security Company.
Our Promise
We at Security Masters do solemnly swear that we will do our best to uphold the Peace and Security of our client to ensure a Conducive and Safe environment to carry out their business without any “Interruptions”
Key Initiatives
Our Mission
- Enable business to operate smoothly without any disruptions.
- Develop upon Best Security Practices in pursuit of Excellence in Security Management.
- Manages the Security Issues of our clients with a level of service that adds value to the client’s organisation.
- Provide strong and effective support to our front-line staff to maintain a high standard of security service.
- Exceed customers’ expectations to establish long-term relationships based on trust and confidence.
Strategic Goals
- Procurement of suitable security related IT systems with Artificial Intelligence (AI) feature and Video Analytic (VA) Software
- Improve and introduce the HR, Logistics and Admin software system using iREP System.
- Improve marketing, enhance branding and introduce recruitment program.
- Best Security Practices
- Outcome Based System
- Highly Trained Officers
Management Profile
Shareef Jaffar
Chairman
A Legacy of Leadership in Security and Service
As the Chairman of the Board of Directors for Security Masters Pte Ltd, Mr Shareef brings a wealth of experience from a distinguished service in law enforcement and public service. His journey exemplifies dedication, leadership, and a commitment to excellence that continues to shape our company’s vision and operations.
Exemplary Service in the Singapore Police Force
Mr Shareef’s roots in security and public safety run deep, stemming from his illustrious national service tenure as a key appointment holder with the Singapore Police Force:
- NS Commander, Central Police Division : Led a force of 2,800 Police National Servicemen, demonstrating exceptional leadership and organizational skills.
- Key Operational Roles: Spearheaded major police operations, including:
- Security for the World Trade Organisation Conference
- Operational command during IOC conferences and World Bank meetings
- Large-scale deployments for cultural events like Thaipusam and Firewalking
His strategic insights and operational expertise were crucial in managing mass deployments and safeguarding key installations across Singapore.
Recognized Excellence and Dedication
Mr Shareef’s commitment to service has been acknowledged at the highest levels:
- Pingat Bakti Setia (Polis): Awarded by the President of Singapore in the 2008 National Day Awards for dedicated service to the Singapore Police Force.
- Multiple Commissioner of Police Commendations: Received in 2004, 2006, and 2009 for exceptional performance as Commander, Central Police Division.
- Police National Service Commendations: Awarded in 1995, 1998, and 2000 for outstanding service.
Under his leadership, the Central Police Division consistently achieved top honors, including multiple Best Land Division Awards.
Extensive Board Experience
Beyond his law enforcement career, Mr Shareef has established himself as a respected figure in corporate governance and education:
- Accredited Senior Director, Singapore Institute of Directors (2024-Present)
- Secretary General, MDIS Governing Council (2005-Present)
- Chairman, Board of Directors for multiple MDIS entities in Malaysia and Singapore
- Executive Chairman, Service Quality Centre, Singapore (2014-Present)
- Director, various boards including MDIS entities in Uzbekistan and Tajikistan.
Community Leadership
Demonstrating a commitment to community development:
- 2nd Deputy Chairman, Singapore National Cooperative Federation (2023-Present)
- Chairman, TCC Credit Cooperative Society Ltd (2020-Present)
- Chairman, SecureGuard Security Services Cooperative Ltd (2020-Present)
A Vision for Security Masters Pte Ltd
Leveraging his extensive experience in law enforcement, corporate governance, and community leadership, Mr. Shareef brings a unique perspective to Security Masters Pte Ltd. His vision combines cutting-edge security practices with a deep understanding of operational challenges, ensuring that our company remains at the forefront of the private security industry in Singapore and beyond.
Under his guidance, Security Masters Pte Ltd is committed to delivering excellence in security services, fostering innovation, and maintaining the highest standards of professionalism and integrity in all our operations.
Mariapan Maniam
General Manager
Mariapan Maniam has been in the security industry for over 29 Years. His years of experience working in big security agency has molded his expertise on manpower deployment, client management and staff management that will contribute to the success of the company.
Most of his security service experience was dedicated to the Certis Cisco managing over 200 manpower in different field of security services including cash in transit, alarm response team and bodyguard escort team for 16 years.
After 16 years dedicated service in CISCO, he was able to level up for a greater responsibility in Aptitude Management Consulting Pte Ltd as Head of Operations for 7 years to manage the whole security services operations, deployment including events like Singapore F1, Seagames and Singapore Airshows in 2017, he find another better opportunity in Security & Risk Solutions Pte Ltd, another key player in the security industry as Senior Operations Manager to share his expertise for 6 years before was able to come to Security Masters Pte Ltd to lead the team and share his expertise to make sure that Security Masters Pte Ltd would continue its mission and vision to achieve its goals and objectives for the benefit of the company and to our valued clients.
